Creating a company from a contact, the time saving Act! function. You are used to adding interested parties as contacts in Act!. After successfully turning the lead into a customer you want to create a company out of the contact. But you receive an error message “There is no company name for this contact. To create a company record from this contact, type a company name in the Company field.”
Every company should move towards higher data quality in their CRM system. Read on to find out what the most common reasons für slipping quality in contact data and how to counteract data garbage formation.